Hellbound Club Brand Promo
Hellbound Club, Campaign, 2022
Visual design & animation for New York based streetwear label Hellbound Club.
Streetwear fashion crew Hellbound Club needed a mascot to anchor their brand’s identity. The character, nicknamed Devil Kid, was commissioned as a digital illustration which manifested on t-shirts and plush toys. It was then brought to life in a 3D animated reveal, starring Devil Kid and his three-headed companion Cerberus.
3D Animation, Digital Art, Character Design, Product Design
Credits
Animator
Andy Noël
Brand Founder
Tashan Spencer