Bloom Hype Reel
M&C Saatchi, Business Pitch, 2026
Concept, design and animation for an AI-powered automation platform.
For M&C Saatchi's new business pitch, I created a 50-second hype reel introducing an AI-powered marketing platform. The brief called for fast, confident, and engaging visuals built to win the room full of decision-makers.
The animation leans into kinetic typography, match cuts, and energised gradients to land the platform’s utility.
Concept Development, Motion Design, Storyboarding
Credits
Designer & Animator
Executive Director
Andy Noël
Jeremy Hogg
Creative Director
Head of Production
Carmela Soares
Gemma Heyes
Digital Delivery Lead
Francesco Piazzoni