Woolworths Bricks Home

Woolworths, Campaign, 2025

Glitching social feeds for Woolworths Bricks Home collectable.

Concept development, CGI and animation for Woolworths latest collectable Bricks Home. Creating a generative animation system that transforms 3D models into hundreds of bricks, using this to drive the launch campaign across social media. Collaborating in the production shoot, I composited the effect over first-person footage to create a series of scroll-stopping hooks for social content that felt native to the feed.

Motion Design, 3D Animation, Programming, Production, Social Media

Credits

Animator Andy Noël
Senior Copywriter John Lestuzzi
Social & Motion Designer Jansie Wyn
Senior Producer Amanda Collins
Social / Digital Designer Jansie Wyn
Production Crew Jamen Percy
Thea Wheatley
Richard Hawkins
Lydia-Jane Saunders
Sam Pointon
Aston Phillips
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